To Stage or Not to Stage?

To Stage or Not to Stage?

As the real estate market continues to evolve and the market becomes more competitive, it is critical to ensure that your property stands out in the crowd. One of the most powerful tools available to sellers is tastefully staging their homes. Still, I am sometimes asked, is it really worth the investment and effort?  As a professional in the real estate industry, I can confidently say that the benefits of staging a home are numerous and compelling.  Here are the top reasons enumerated for easy reading: 

1. Higher Sales Price: Studies continue to show that staged homes often sell for a higher price than their non-staged counterparts. When potential buyers walk into a well-presented home, they're more likely to envision themselves living there and are willing to pay a premium for a property that feels "move-in ready."

2. Faster Sale: In addition to potentially receiving a higher price, staged homes often sell faster. A property that's staged eliminates the guesswork for potential buyers, as they can see the full potential of the home without much effort. In fact an article published in January of 2023 by, revealed that, "On average, staged homes sell 88% faster and for 20% more than nonstaged homes."

3. Broad Appeal: But why do they sell for so much more and so much faster?  First, staging neutralizes a home, removing personal artifacts and particular tastes, allowing a broader range of potential buyers to envision themselves in the space. Instead of seeing someone else's life, they see a blank canvas ready for their own personal touches.

4. Enhances Online Listings: In our digital age, most homebuyers begin their search online. A staged home photographs better, creating more appealing and professional-looking images for online listings, which can attract more prospective buyers to view the property in person.

5. Addresses Potential Flaws: Every home has its quirks. Staging can subtly draw attention away from any minor flaws and instead emphasize the home's best features.

6. Emotional Connection: Home buying is not just a financial decision; it's an emotional one too. A well-staged home creates a warm and welcoming environment, fostering an emotional connection that can drive a sale.

7. Shows Functionality of Odd Spaces: Every home has that one odd corner or space that buyers might find hard to visualize a use for. Staging can give purpose to those areas, turning potential negatives into positives.

8. Reduces Negotiation Leverage: When potential buyers find fewer issues or don’t need to factor in decorating or repairs, they have less leverage to negotiate the price down.

9. Professional Image: A staged home often looks like a model home. It presents a professional image, which can build trust with potential buyers as they can see the home has been well cared for and presented in its best light.

10. Peace of Mind: Knowing that your home is presented in the best possible way can provide peace of mind during the selling process. You've done everything you can to ensure a quick sale at the best possible price.

It's true that while there is an upfront investment when it comes to staging a home, the potential return in terms of a higher sale price and quicker sale can far outweigh the initial costs. When you're ready to sell your property, consider staging as a key part of your strategy, and feel free to reach out to us at Paraclete Real Estate for expert advice and assistance.

Make Your Move

Specializing in First Time Home Buyers, Value Add Selling, Relocation, and Consultation. Connect with Chris Ryder to make your real estate goals a reality.

Follow Me on Instagram